Private label
Private Label & Custom Branding
Put your brand on products made for you. We find factories that make your products to your specification, and coordinate your branding, artwork and packaging with them, for hotels, hospitality groups and retail brands.
Your Brand on the Product
Your logo, colours and design on the product itself, from embroidered towels to printed or engraved room items, depending on the product and the factory's capabilities.
Own-Label Packaging and Labelling
Packaging with your branding, barcodes and the labelling EU retail requires.
Artwork and Print-Ready Files
We coordinate your design and artwork with the factory and prepare print-ready files, so the factory prints from files you've approved.
Samples Before Production
You approve a physical sample, with your branding, before anything is made in bulk.
Who It's For
Hotels and Hospitality
Branded items for guest rooms and bathrooms, matched from the first room to the last. For example:
- Towels and bathrobes
- Slippers
- Hair dryers
- Room bins and bathroom bins
- Tissue box holders
- Hangers and laundry bags
- Tea trays and ice buckets
- Door hangers and key card holders
Retail and FMCG Brands
Own-label everyday products, with your barcodes and retail-ready packaging. For example:
- Household and kitchen items
- Storage and organisation
- Home textiles
- Bags
- Seasonal and gift items
- Promotional and branded merchandise
These are just examples. If it's made in China, ask us, and we'll find it for you.
How a Private Label Order Works
A private label order follows the same steps as any order we manage, with your branding agreed and approved before production.
- Brief. Tell us the product, quantity, target price and how you'd like it branded. We'll help you fill any gaps.
- Factory and product. We find factories that make your product, and arrange samples or prototypes.
- Branding and artwork. We coordinate your design and artwork with the factory and prepare print-ready files.
- Sample approval. You approve a physical sample, with your branding, before anything is made in bulk.
- Production and checks. Your order is made and checked against the approved sample before it ships.
- Shipping and storage. We deliver to your door, or store your stock in our Cyprus warehouse, with delivery schedules agreed at order stage.
What to Send Us
The more detail you give us, the more accurate your quote. Factories won't fill in the gaps for you: if something isn't specified, they'll usually choose the cheapest option.
Your Private Label Brief
- The product and what it's used for
- Size, materials and colours
- Quantity, and how often you reorder
- Logo files (vector AI, EPS or PDF)
- Pantone colours
- How you'd like it branded (for example, embroidery, printing or engraving)
- Packaging and labelling needs, including barcodes
- Target price
- Delivery date
Don't have everything yet? Send us a photo, link or description, and we'll help you complete the brief.
Branded Packaging
Packaging carries your brand too. We can source packaging to match your products, from printed mailer boxes to rigid gift boxes, with finishes such as:
| Finish | What it is | Good for |
|---|---|---|
| Foil stamping | Metallic or coloured foil pressed onto the box with heat | Logos and lettering in gold, silver or a brand colour |
| Spot UV | A clear, glossy coating on selected areas only | Making a logo or pattern stand out on a matt box |
| Soft-touch lamination | A matt film with a smooth, velvety feel over the whole surface | Premium and gift boxes |
| Embossing | A raised design pressed into the board, so it can be felt as well as seen | Logos and patterns with texture |
Penanto is a member of the Green Dot Cyprus scheme for packaging recovery and recycling. We can source packaging in recycled or certified materials, and we check the supplier's certificates before production.
What Affects Price and Minimums
The Price
The main cost drivers are the product and its materials, how it's branded, the packaging, and the quantity. Larger runs bring the cost per unit down.
Minimum Order Quantities
Private label orders usually need to meet a minimum order quantity, which we'll confirm with the factory before you commit. Any figure we give is a guide only: every MOQ is agreed case by case, because the product and the factory's production capacity decide the real minimum each time.
Frequently Asked Questions
Do you offer private labelling or custom branding?
Yes, in most cases. Many factories can add your logo or custom packaging, depending on the product and the factory's capabilities. Private label orders usually need to meet a minimum order quantity, which we'll confirm with the factory before you commit.
Can towels, slippers and room items carry our hotel's branding?
Yes. Many products can be made with your logo, colours or custom packaging. Minimum quantities depend on the item and the factory's capability, and we confirm them with your quote.
Can you produce our own-label products?
Yes. We can arrange own-label packaging with your branding, barcodes and the labelling EU retail requires. Minimum quantities depend on the item and the factory's capability, and we confirm them with your quote.
Do your products meet EU labelling and safety rules?
We check the requirements for each product before ordering and verify certificates, so goods arrive ready to sell.
Have a Product in Mind?
Send us a photo, link or description, and we'll talk through how to make it with your brand.
Tell us what you're looking to source.
Contact Us